It is our role to take care of our natural environment. We are committed to water stewardship, working collaboratively to ensure long-term sustainability. We work closely with the Environment Agency to protect our source and catchment and work on initiatives to highlight the recyclability of our product to ensure our products stay in the circular economy and are made into new bottles, again and again.
In collaboration with Keep Britain Tidy we launched award-winning recycling initiative, ‘The Incredible Shrinking Bottle’, encouraging consumers to recycle their bottle on the go.
The campaign highlights 100% recyclability; bottle, label and cap. It also promotes space-saving and reduces debris, through keeping the cap with the bottle. It follows independent research, jointly commissioned with KBT, which shows an overwhelming majority of bottled water consumers want to recycle more, as well as reduce litter. Our pioneering campaign which is helping inform and drive behavioural change, also highlights the barriers that exist when on-the-go and the lack of understanding regarding what can be recycled and what can’t. The campaign encourages consumers to Twist it, Cap it, Recycle it.
We were a finalist in the World Food Innovation Awards 2018, shortlisted for the ‘Sustainable Packaging Award’.
All our glass bottles use 50% recycled content, whilst our PET bottles use more than 51% UK-sourced, post-consumer recycled content (rPET). All our bottles are 100% recyclable, including label and cap (remember to keep the cap on!)
We make sure our way of getting water to people is as responsible as possible. To accelerate our packaging transformation and be totally circular, we are adapting and redesigning formats, pushing for better collection, reuse and recycling schemes, because the key element is keeping packaging in a loop, out of nature.
By 2025 we aim to use 100% rPET (recycled plastic) across our entire range. Click here to learn more about Danone’s We Act For Water commitments.
Our diamond bottles are an example of smart packaging technology. They have been designed to compact when twisting for easy recycling. This takes up less room on-the-go and in the recycling bin. The unique design has been ‘right-weighted’, ensuring the bottles are light but strong. Find out more about our Incredible Shrinking Bottle.
Right-weighting minimises the use of raw materials whilst maintaining functional integrity. We use only UK-produced, sustainable raw materials.
Over the last 10 years we have taken out more than 8,000 tonnes of PET through investment in design and technology.
Investment in state-of-the-art technology and training ensures we hold the highest possible levels of accreditation including BRC, ESMA and ISO 14001:2015. All our facilities meet accredited Green Building standards. We have been zero waste to landfill since 2010 and have one of the lowest water miles in the industry. Assisted by our central location, we work closely with local suppliers and hauliers to ensure effective national distribution whilst continuing to reduce vehicle movements.
You can view our environmental policy here > Environmental Policy Statement 2021 (Web)
We are committed to local sourcing and are proud to work with some of the best suppliers in the industry. 99% of all our raw materials are sourced within 110 miles of our facility. Our suppliers include Allied Glass (bottles), Leeds; Bericap (closures), Hull; Plastipak (preforms), Wrexham; Roberts Mart (film) Leeds; Tipografic (labels) Birkenhead.
We are proud to hold the international standard, ISO 14001:2015 for Environmental Management. The accreditation is held by only the most ambitious and environmentally committed companies in the world who meet or surpass rigorous internationally-set measures. Effective environmental management through successful implementation of company-wide systems and practices helps improve our performance and efficiencies, helping us to reduce waste.
B Corps are a group of businesses acting in a sustainable and transparent way, achieving the highest environmental and social standards. Every B Corp organisation undergoes a rigorous business impact assessment, which is scored and published online.
We are proud to be the first company in North Yorkshire to have achieved B Corp accreditation and join a growing global family of inspiring businesses committed to effecting positive change. B Corp accreditation validates our achievements but, more importantly, demonstrates our commitment and passion to sustainability and community involvement in the longer term. We look forward to more sustainable growth, benefiting all of our stakeholders, as part of the B Corp movement. Read our impact report here > B Impact Report 2022
1. cap & label don’t yet contain any recycled plastic.