TV personality Tom Read Wilson joins forces with Britain’s oldest bottled water brand and the iconic London landmark to offer aspiring creatives the chance to have their artwork featured on its 500ml bottles
Harrogate Spring Water has teamed up with much-loved TV personality Tom Read Wilson, who will this month take part in the judging for its bottle label design competition in celebration of the Royal Albert Hall’s 150th anniversary.
Aspiring artists will be given the chance to adorn the iconic diamond faceted bottle with a design that is celebratory and joyful, whilst incorporating the Royal Albert Hall 150th logo. The bespoke new design will run on the 500ml Still and Sparkling bottles in 2021 and throughout 2022, available at the Royal Albert Hall and through selected retailers.
Tom Read Wilson says, “I am absolutely delighted to be joining the judging panel for the Harrogate Spring Water bottle design competition. 150 years ago, the Royal Albert Hall’s great doors opened for its very first concert: Arthur Sullivan’s Cantata on Shore and Sea!
“The only trouble was the echoey acoustic. Interestingly, my grandfather actually raised money for those amazing flying saucers at the top of the Royal Albert Hall that make the acoustic lovely for singers and orchestras. He was given free tickets to the last night of the proms for the rest of his life!
“For its birthday, Harrogate Spring Water has launched this competition to get the design juices flowing with aspiring artists! We all know how devastating the Covid lockdown has been for creative industries, so it’s wonderful to be able to support them through this campaign.”
Tom, who this year starred in his ninth series of E4’s smash hit Celebs Go Dating and Celebrity Best Home Cook (BBC1,) will join the judging panel to agree on a selected design, with the recipient receiving a £4,000 creative bursary. Two additional pieces of work will be chosen as finalists and will each receive a bursary of £1,000.
James Cain OBE, Harrogate Spring Water CEO says, “We’re thrilled to bring Tom on board to our judging panel to help choose a winning design and finalists – we know he has a fantastic eye for artistry and design, so we’re very happy to have his help!
“We are so pleased to be able to offer talented creatives across the UK the opportunity to feature on our bottle; we understand just how important it is to support the Arts and Creative industry during this time. The 150th anniversary of the Royal Albert Hall is such a special milestone and its fantastic to be able to celebrate our valued partnership with such an iconic and historic institution. We cannot wait to see the designs!”
The initiative will be supporting the arts and creative industry which has struggled during the pandemic. Harrogate Spring Water will be working with the creative platform Talenthouse (part of TLNT Holdings) to disseminate the 150th label design brief to their global network of one million creatives to submit their work.
Harrogate Spring is the official water of the Royal Albert Hall. Both are quintessentially British brands and share a rich history and heritage. Whilst 2021 marks the 150th anniversary of the Royal Albert Hall, the year also marks and 450 years since the first mineral spring was discovered by William Slingsby at The Tewit Well in Harrogate.
During 2021 and 2022, the Royal Albert Hall celebrates its 150th birthday, with a special programme of events including major commissions from British artists, headline performances from musical legends, and a series of showcases promoting the next generation of talent.
More details around the national creative call out can be found via this link
