Britain’s number one premium water brand partners with Mindful Cocktails™ creator and founder of La Maison Wellness, Camille Vidal, for its first Mindful Drinking Competition
Today, Harrogate Spring Water has announced the launch of its first Mindful Drinking cocktail competition, in partnership with ‘mindful mixologist’, Camille Vidal. The competition, which is open to established and aspiring bartenders and mixologists, aims to inspire creativity around low and non-alcoholic cocktails as part of the brand’s wider commitment to mindful dinking.
With health and wellness an ever-increasing priority for consumers, this new initiative will shine a light on the growing no and low sector, encouraging bartenders to showcase their mixology skills through cocktails which promote a balanced lifestyle for better mental health and wellbeing.
The competition launches as Camille joins Harrogate Spring Water in her new role as Mindful Drinking Ambassador. Camille, who founded mindful drinking platform – La Maison Wellness – is committed to promoting mindful drinking and conscious consumption in the hospitality industry and amongst consumers.
The partnership, which will encompass mindful cocktails, mental health, wellbeing and sustainability, will be launched at Royal Ascot where Camille’s bespoke Harrogate Spring Water Mindful cocktail will be available at Bit and Bridle and the Juniper Gin Terrace, plus all the Fine Dining Restaurants. As a sponsor of Royal Ascot, Harrogate Spring Water will be championing mindful drinking throughout the event, encouraging racegoers to properly hydrate to make the most of their day.
Camille Vidal, Mindful Drinking Ambassador for Harrogate Spring Water said: “I’m thrilled to be working with Harrogate Spring Water as their Mindful Drinking Ambassador. At La Maison Wellness, we’re all about encouraging people to live lives as ‘Healthy Hedonists’, which doesn’t mean missing out on enjoyment – it’s just about living in a more conscious way that makes you feel good at the time and the day after. It’s so exciting to see Harrogate Spring Water champion conscious consumption through the launch of their Mindful Drinking Competition, encouraging both established and aspiring bartenders to get creative with no and low cocktails. In the winning entry, I’ll be looking for how the entrant has aligned their recipe with mindful drinking, while also expressing their passion, talent and individual style.”
James Cain OBE, Harrogate Spring Water CEO said: “We’re delighted to announce the launch of our first Mindful Drinking Competition, and to have Camile on board as our official Mindful Drinking Ambassador. As the UK’s number one wellness water, healthy hydration is one of our key priorities, and, with the support of Camille, it’s exciting to be able to extend this into the mindful drinking space. We’re very much looking forward to seeing the competition entries and crowning the winner of our first Mindful Drinking Competition.’
An expert panel, including Camille, journalist and Drinks Trust representative – Millie Milliken – and Club Soda founder, Laura Willoughby will join representatives from Harrogate Spring Water to select the winning entrant who will have their serve sold at Ascot’s Cocktail bars, win £1,000 in prize money, plus VIP tickets and an overnight stay to the Ascot event on September 4th.
In support of the hospitality industry, Harrogate Spring Water will be making a donation to the Drinks Trust, as well as a donation being available for every winning cocktail served at the Ascot bars.
To enter, bartenders should submit a photo or video of their cocktail, the recipe and the inspiration behind it, either directly to email@example.com or by tagging @HarrogateSpring on Instagram or Twitter, using the hashtag #mixwithharrogate.