To celebrate the 150th anniversary of the Royal Albert Hall, official partner Harrogate Spring Water has today launched a national creative call-out offering the opportunity to design a limited-edition anniversary label.
The bespoke new design will run on the 500ml Still and Sparkling bottles in 2021 and throughout 2022. The new bottle will be available at the Royal Albert Hall and through selected Harrogate Spring Water retailers.
The brief asks creatives to design a label that showcases the diverse culture of the Royal Albert Hall. Respondents are actively encouraged to use colour in their design; the new look label will reimagine the classic monochrome branding used by Harrogate Spring Water.
The initiative will be supporting the arts and creative industry which has struggled during the pandemic. Harrogate Spring Water will be working with the creative platform Talent House to disseminate the 150th label design brief to their global network of one million creatives to submit their work.
An expert panel, including representatives from Harrogate Spring Water and the Royal Albert Hall, will nominate a shortlist and agree on a selected design to appear on the label, with the recipient receiving a £4,000 creative bursary. Two additional pieces of work will be chosen as finalists and will each receive a bursary of £1,000.
Aspiring artists will be given the chance to adorn the iconic diamond faceted bottle with a design that is celebratory and joyful, whilst incorporating the Royal Albert Hall 150th logo. To enter, creatives must submit their designs online via this link.
Harrogate Spring Water is Britain’s oldest bottled water, with a history dating back to 1571. The brand will provide a unique opportunity to see how creatives across the UK interpret their brand and celebrate their valued partnership with the Royal Albert Hall.
Harrogate Spring is the official water of the Royal Albert Hall. Both are quintessentially British brands and share a rich history and heritage. Whilst 2021 marks the 150th anniversary of the Royal Albert Hall, the year also marks and 450 years since the first mineral spring was discovered by William Slingsby at The Tewit Well in Harrogate.
James Cain OBE, Harrogate Spring Water CEO says, “We are so pleased to be able to offer talented creatives across the UK the opportunity to feature on our bottle; we understand just how important it is to support the Arts and Creative industry during this time.”
“The 150th anniversary of the Royal Albert Hall is such a special milestone and its fantastic to be able to celebrate our valued partnership with such an iconic and historic institution. We cannot wait to see the designs!”
During 2021 and 2022, the Royal Albert Hall celebrates its 150th birthday, with a special programme of events including major commissions from British artists, headline performances from musical legends, and a series of showcases promoting the next generation of talent.
The Royal Albert Hall boasts a rich history and is renowned for hosting great works across art and design, with pieces including the 800-foot-long mosaic frieze which encircles the iconic building, a Picasso designed programme cover in 1937 and a 2014 mural by Sir Peter Blake celebrating the Hall’s diverse history.
Craig Hassall, Chief Executive of the Royal Albert Hall, said: “We’re delighted to launch this one-of-a-kind design competition as part of our 150th-anniversary celebrations. The Hall has been a meeting place – and an inspiration – for artists of all kinds since we opened in 1871, and we can’t wait to see how contemporary creatives interpret our diverse history. We’d like to thank our friends at Harrogate Spring Water for helping us mark this milestone in such an inventive and unusual way.”