Harrogate Water has announced a major partnership with Keep Britain Tidy to get more people recycling plastic bottles.
The partnership has three pillars:
* Bottles of both Harrogate Spring and Thirsty Planet water will display the newly-redesigned Tidyman logo, the world’s most famous environmental symbol.
* Harrogate Water is a primary sponsor of the national Great British Spring Clean campaign from March 3-5 and bottles of Harrogate Spring will display the Great British Spring Clean logo.
* In conjunction with Keep Britain Tidy, Harrogate Water will commission independent research which will inform a targeted recycling campaign to interact with consumers in a more engaging way.
The company wants to understand and help influence consumer behaviour around the recycling of plastic bottles.
Harrogate marketing manager Nicky Cain said: “We are pleased to announce our support for Keep Britain Tidy and are particularly proud of the opportunity to display the Tidyman logo.
“We support the urgent call to action by HRH The Prince of Wales who has asked businesses to play their part in creating a circular economy, to maximise recycling and minimise waste.
“The public has shown a desire to recycle and nearly 60 per cent of all PET plastic bottles are recycled. However, we can and must do better. We are determined to play our part in encouraging consumers to keep up momentum towards far higher recycling rates.”
Keep Britain Tidy chief executive Allison Ogden-Newton said: “We are always delighted to partner with like-minded organisations which care for the environment and we greatly appreciate the support of Harrogate Water. We look forward to working closely with them to influence consumer attitudes and encourage more recycling.”
Harrogate Water operates from one of the most environmentally efficient facilities in the UK; all its plastic and glass bottles are 100 per cent recyclable and none of the company’s waste goes to landfill.
The initiative has the support of Harrogate and Knaresborough MP Andrew Jones, Parliamentary Under Secretary of State for Transport, who said: “Harrogate Water has chosen to partner with Keep Britain Tidy, which is one of Britain’s most iconic and effective environmental charities. This is an entirely commendable move and I applaud them for taking this initiative.”