Harrogate Water’s sponsorship calendar is galloping towards a new milestone with a race at Ascot Racecourse reinforcing the brand’s unique British heritage and authenticity.
Harrogate is the Official Spring Water Supplier at Ascot Racecourse and Friday 30 September marks the inaugural running of The Original Harrogate Water Handicap Stakes.
The partnership with Ascot represents a major pillar of Harrogate’s sports sponsorship portfolio, which includes the designation as the official water of England Cricket and Yorkshire County Cricket Club.
Harrogate marketing manager Nicky Cain said: “The story of Ascot is rich in history and heritage. Over 300 years, Ascot has established itself as a national institution. Race days are quintessentially British and synonymous with elegance and style; a perfect match for Harrogate Water.”
Juliet Slot, commercial director at Ascot Racecourse, said: “The Harrogate race is an exciting addition to this race weekend and we look forward to a great sporting occasion to help celebrate. As a brand with refined heritage and spa origins dating back to 1571, the alliance perfectly complements Ascot’s 300-year heritage.”
Nicky Cain said: “Harrogate’s association with Ascot Racecourse and England Cricket has helped us achieve significant brand equity and contributed to our most successful year of growth.”
Harrogate Water Brands has enjoyed a year of phenomenal growth of 30 per cent, vastly out-performing market growth of nine per cent. Its workforce has expanded by 40 per cent, from 50 to 70, while exports have grown by 50 per cent.
Harrogate Spring is the No1 British premium spring water with a spa history dating back to 1571 and is the original British bottled water, being first bottled in 1740. Today the Harrogate range is presented in award-winning diamond patterned bottles, reflecting the premium brand as well as providing the most original appearance.