With thousands of cycling enthusiasts expected in Harrogate for the UCI Road World Championships, an advertising campaign has started urging spectators to travel by bus to see the sports extravaganza.
The 36, by The Harrogate Bus Company, runs between Leeds and Harrogate every ten minutes, providing a great way to see what will be the biggest outdoor sporting event of the year.
Banners promoting the route are now appearing on the sides of buses, sponsored by Harrogate Water, the official bottled water supplier to the UCI Road World Championships.
Harrogate Water sales and marketing director Rob Pickering said: “The 36 is one of the flagship services in Yorkshire and the North and provides an ideal way for spectators to visit Harrogate from Leeds and be part of this once-in-a-lifetime sporting spectacle.”
The Harrogate Bus Company’s CEO Alex Hornby said: “The 36 will be a lifeline for thousands of spectators during eight days of championship cycling and we are grateful to Harrogate Water for sponsoring this campaign, which will promote the service and help reduce congestion in the town.
“We’re offering a nine-day unlimited travel ticket, exclusively on our Transdev Go app, covering the whole of the UCI Road World Championships on all our buses across the North.”
The Bike Race 9 ticket is available to buy now ahead of the event, for £50 – that’s less than £5.60 a day – on the free-to-download Transdev Go mobile app. A full range of other tickets, including day tickets, for The Harrogate Bus Company buses are also available.
The deal with Harrogate Water follows generous sponsorship from the company for Harrogate’s ‘Sunday Freeway’ Electric bus services and the 24 winter Sunday service between Harrogate and Pateley Bridge.
PHOTO: Rob Pickering, right, and Alex Hornby