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HARROGATE WATER ANNOUNCES MAJOR PARTNERSHIP WITH KEEP BRITAIN TIDY TO ENCOURAGE PLASTIC RECYCLING

Britain’s largest independent bottled water company has announced a major partnership with Keep Britain Tidy to get more people recycling plastic bottles.

Harrogate Water, the UK’s original bottled water, says it is motivated by environmental concerns and believes that the public is behind more recycling.

“We support the urgent call to action by Prince Charles who has asked businesses to play their part in creating a circular economy to maximise recycling and minimise waste,” said Nicky Cain of Harrogate Water.

“The public has shown a desire to recycle and nearly 60 per cent of plastic bottles are recycled. However, we can and must do better. We are confident the public is behind recycling and that we can keep momentum towards more sustainable recycling levels.”

Supporting the initiative, Harrogate and Knaresborough MP Andrew Jones, Parliamentary Under Secretary of State for Transport, said: “Harrogate Water has chosen to partner with Keep Britain Tidy, which is one of Britain’s most iconic and effective environmental charities. This is an entirely commendable move and I applaud them for taking this initiative.” 

Keep Britain Tidy chief executive Allison Ogden-Newton said: “We are always delighted to partner with like-minded organisations which care for the environment and we greatly appreciate the support of Harrogate Water. We look forward to working closely with them to influence consumer attitudes and encourage more recycling.”

The partnership has three pillars:

  • Harrogate Water is a primary sponsor of the national Great British Spring Clean campaign from March 3-5 involving thousands of volunteers cleaning up their neighbourhoods all over Britain. Bottles of Harrogate Spring will display the Great British Spring Clean logo.
  • Bottles of both Harrogate Spring and Thirsty Planet water will display the newly-redesigned Tidyman logo, the world’s most famous environmental symbol.
  • In conjunction with Keep Britain Tidy, Harrogate Water will commission independent research which will inform a targeted recycling campaign to interact with consumers in a more engaging way.
    Harrogate Water operates from one of the most environmentally efficient facilities in the UK; all its plastic and glass bottles are 100 per cent recyclable and none of the company’s waste goes to landfill.

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water