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HARROGATE WATER JOINS WORLD’S BEST FOR ENVIRONMENTAL AWARENESS
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HARROGATE WATER GOES FOR GOLD IN THE VITALITY HOCKEY WOMEN’S WORLD CUP
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HARROGATE WATER GOES FOR GOLD IN THE VITALITY HOCKEY WOMEN’S WORLD CUP

Harrogate Water is going global with England and GB Hockey for one of the most eagerly-awaited events of the 2018 sporting calendar.

The Vitality Hockey Women’s World Cup begins in London on July 21 to a worldwide audience in what is billed as one of the biggest women’s elite sporting event in UK history.

Harrogate Water is a major three-year sponsor of England and GB Hockey and is the official water of the Vitality Hockey Women’s World Cup, which is being broadcast to 150 countries. BT Sport is the host TV broadcaster with daily programming throughout the tournament.

Hockey has been on a domestic high since Great Britain won women’s gold at the Rio Olympics in 2016 and eight gold medallists are among the England squad taking part.

Harrogate brand manager Nicky Cain said: “Following the World Cup heroics of Gareth Southgate’s England, attention now turns to the women’s hockey heroes of Rio.

“This is a huge moment for Harrogate Water and it is a tremendous time to be involved with England and Great Britain Hockey. More than ten million Brits watched Great Britain win gold in Rio and the Vitality Hockey Women’s World Cup will be watched by hundreds of millions, such is the popularity of the sport around the world.

“We are working with the Vitality Hockey Women’s World Cup to promote healthy sports hydration to leave a legacy of sustainable best practice.

“It is thrilling to be part of this exciting worldwide event and to be working with Olympians to increase visibility of Hockey at all levels from grassroots participation through to elite level.”

England have a tough opening Pool B match against India on July 21 and then face the USA and Ireland. The England squad includes goalkeeper extraordinaire Maddie Hinch, who made a huge international impact with her penalty shootout heroics in Rio. She saved four in a row against the Netherlands to help GB to the gold medal. She was named FIH goalkeeper of the year in 2017 and 2018.

Harrogate Water has a strong record of sports sponsorship, as the official water of Royal Ascot and Ascot Racecourse and the official water of Yorkshire Cricket.

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water