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HARROGATE WATER JOINS WORLD’S BEST FOR ENVIRONMENTAL AWARENESS
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HARROGATE WATER’S JAPANESE MARKET OPPORTUNITY
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HARROGATE SPRING TEES OFF WITH RECYCLING DRIVE IN SKY SPORTS BRITISH MASTERS
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CYCLING AND RECYCLING ALL THE WAY TO THE 2019 UCI ROAD WORLD CHAMPIONSHIPS IN YORKSHIRE
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DISRUPTIVE AVANT-GARDE DESIGN FOR MULTIPACKS
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SARACENS ADD WEIGHT AND HUMOUR TO RECYCLING INITIATIVE
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GOING GREEN WITH RECYCLING MESSAGE
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HARROGATE WATER GOES FOR GOLD IN THE VITALITY HOCKEY WOMEN’S WORLD CUP
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FEMALE JOCKEY WHO BEAT CAREER-THREATENING INJURY JOINS HARROGATE WATER AS HYDRATION AMBASSADOR
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HARROGATE WATER JOINS PLASTIC DEBATE AT NUMBER 10
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LE MANS, HERE WE COME
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HARROGATE SPRING NUMBER ONE FOOD SERVICE CHOICE
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HARROGATE WATER TEAMS UP WITH KEEP BRITAIN TIDY
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HARROGATE WATER ANNOUNCES 24% GROWTH
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HOW TO TRANSFORM YOUR NEIGHBOURHOOD IN TEN MINUTES
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HARROGATE WATER ANNOUNCES MOVE TO RECYCLED PET PLASTIC
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ROLL UP, ROLL UP FOR THE INCREDIBLE SHRINKING BOTTLE VIDEO
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LEARNING WEBSITE CHALLENGES CHILDREN ON SUGARY DRINKS
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HARROGATE WATER IN PROUD PARTNERSHIP WITH 20TH CENTURY FOX TO CELEBRATE THE RELEASE OF MURDER ON THE ORIENT EXPRES
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HARROGATE WATER GOES FOR GOLD WITH ENGLAND HOCKEY IN THREE-YEAR SPONSORSHIP DEAL
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Honey Bees Buzzing for Harrogate in Bloom
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Two Appointments
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INCREDIBLE SHRINKING BOTTLE
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NEW BOTTLE DESIGN
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20% GROWTH AND SUBSTANTIAL NEW INVESTMENT
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Thirsty Planet bottled water hits £2m charity landmark
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GAME-CHANGING ‘ICONIC’ BOTTLE DESIGN
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HARROGATE CLEAN-UP BLITZ
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GREAT BRITISH SPRING CLEAN
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Keep Britain Tidy
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The perfect mixer for whisky
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GOLD WINNERS
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ASCOT ICE CHALLENGE
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GOLF’S EUROPEAN TOUR
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Harrogate Spring Water Under Starters Orders
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School cricket sponsorship
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ycc
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ycc
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40% Jobs Growth
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Three New Faces
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Thirst quencher for YCCC
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Drink Original Online
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Award winning bottle design
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Official Water of the British Masters
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OBE for Managing Director
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Impact handling refreshes forklift fleet
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Sales team strengthened
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Official supplier at ascot racecourse
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British Fashion Awards Sponsorship Deal
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Official water of england cricket
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Gold at Harrogate Flower Show
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Yorkshire County Cricket Club
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Water Brands Increases Exports
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New £6M Bottling
Line
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Aberfield Comms Appointed
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Officially the
‘A’ Team
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Water Brands &
The NHC
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We win Gold at BBI Awards
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From Russia
with love
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Hospitality & Tourism Awards
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DISRUPTIVE AVANT-GARDE DESIGN FOR MULTIPACKS

Harrogate Water has unveiled a ‘daring and disruptive’ shrink wrap design to give standout appeal to its retail multipacks.

The new style borrows from the brand’s artistic roots to create something design-led and avant-garde with abstract bursts of colour.

Brand manager Nicky Cain said: “When contemplating a new design, we could see that the beverage shelves abound with confidence and colour, but mostly from fizzy drinks. Our mission from the outset was to break the mould, to create something visually stunning and innovative, that would provide standout appeal and allow us to mix it up a little.

“The result is both striking and avant-garde. The eye-catching design is both daring and disruptive. It exudes confidence and adds a bit of fun into the mix too, whilst remaining firmly rooted in the history of the brand, which is extremely important to us.“

“The strong colour scheme uses red and blue layered shapes on the still water packs and green and blue for sparkling.“

“The design is a combination of the old and new, with a stunning twist for exceptional on-shelf appeal.”

Andy Heap from CHILLI, based in Leeds, said: “When considering the creation of a new visual identity for the packaging, we wanted a modern aesthetic style that retained a symbolic connection with the brand’s history and authenticity.

“We took our cues from the original Royal Baths pattern used on the bottle label, with the aim of creating something adventurous and forward-thinking, while also reflective of the brand’s illustrious spa story, underling the brand values and attitude of Harrogate Water.”

Harrogate’s first spa was discovered in 1571 and the water was first bottled in 1740, making it the original British bottled water. Harrogate became the first British spa and was celebrated by the Victorians who built the magnificent Royal Baths and Royal Pump Room

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water