AWARD-WINNING DESIGN STRETCHES ACROSS MULTIPACKS
Harrogate Spring has unveiled a striking new shrink wrap design to give standout appeal across its retail multipack range.
The 12-pack of 500ml still and a brand new 6 x 1 litre sparkling pack are the first multipacks to showcase the new look, which builds on the themes used in the award-winning bottle and label design.
Marketing manager Nicky Cain said: “The design is a combination of the old and new, with a contemporary twist on the Middle Eastern and Oriental influences loved by the Victorians during Harrogate’s heyday as the English Spa.
“The design is inspired by the artistry of the famous Royal Baths, acknowledging Harrogate’s illustrious past but uses a bold and simple monochrome repeat pattern for exceptional on-shelf appeal.”
The design is the work of Thompson Brand Partners of Leeds, fresh from their success from the Design Business Association’s 2017 Design Effectiveness Awards where Harrogate’s diamond bottle and label branding ran away with the gold award.
Harrogate’s first spa was discovered in 1571 and the water was first bottled in 1740, making it the original British bottled water.