Water Brands appoints Aberfield Communications
The owner and producer of Harrogate Spring Water and charity water brand, Thirsty Planet, has appointed Aberfield Communications to manage its PR and social media. Independently-owned Water Brands Group has tasked the agency with further enhancing Harrogate Spring Water's top 10 position in the growing UK bottled water market, worth an estimated £1.7bn, by focusing on its strong British credentials, optimum mineral balance and uniquely elegant, modern style.
Nicky Reeve, marketing executive at Water Brands based in Harrogate, said: "Having enjoyed record sales over the summer period, we're now forging ahead with substantial development plans to continue to improve our position in the soft drinks market. Aberfield will help communicate this to our target audiences and raise our overall brand profile further."