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HARROGATE WATER SQUARES CIRCLE WITH NEW BOTTLE DESIGN FOR AIR TRAVEL MARKET

An innovative new ‘squound’ bottle - a cross between square and round - has been developed by Harrogate Water for the global air passenger market.

The new compact 180ml bottle follows the successful take-off of an innovative 250ml anti-roll bottle which proved a breakthrough for the company in the multi-million-pound air travel sector, with exports surging to more than seven million bottles in 2016.

Harrogate Water sales and marketing director Rob Pickering said: “The 250ml anti-roll bottle has proved a popular innovation for the international air travel market because of its handy size and anti-roll characteristics, while still retaining Harrogate Spring’s aesthetic appeal.

“The driver for the squound bottle has been airline requirements for a compact design, allowing the bottle to fit neatly into onboard snack boxes and service trays.

“Through research and development with our bottle design partner, Krones, we have created another innovative product. The square characteristics make it extremely stable during service and, importantly, on the passenger tray table; yet it retains an elegant round waste and the distinctive Harrogate Spring diamond pattern.”

Harrogate Spring is the number one British premium bottled water brand and demand has been driven by its classic British heritage and unique brand identity. Harrogate spa water was discovered in 1571 and is the original British bottled water, being first bottled in 1740.

Rob Pickering said: “We have combined the heritage of Britain’s original spa with an award-winning design to create an authentic brand, which epitomises British charm and style.”

The diamond bottle, inspired by the elegant architecture of Harrogate Spa’s Victorian heritage, has won a string of awards including gold at the 2017 Design Business Association’s Design Effectiveness Awards.

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water