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Photo: Harrogate Water Brands managing director James Cain OBE, left, with sales and marketing director Rob Pickering

HARROGATE SPRING WATER 40% JOBS GROWTH

Harrogate Water Brands, the independent owner of Harrogate Spring, the official water of England Cricket and Royal Ascot, has announced a jobs rise of 40 per cent after a year of phenomenal growth.

The company is increasing its workforce from 50 to 70 with new jobs across production, sales and marketing, quality and accounts. Managing director James Cain said: “Strong demand in both home and export markets has led to our biggest ever recruitment drive. Overall, the business has grown 30 per cent in the last year, vastly out-performing market growth of nine per cent, while exports have grown by 50 per cent.” Harrogate Spring has achieved a competitive edge through its unique British heritage and authenticity. James Cain said: “Export demand has been driven by our classic British identity which has seen us penetrate new markets in the Far East and Middle East. This year, we have won our biggest international distribution deal making Harrogate Spring available in supermarkets across the Gulf Arab States.”

Ashraf Ali, executive director of Middle Eastern retail giant LuLu International, said: “Since first becoming aware of Harrogate Spring, we have been impressed by its strong British identity and illustrious heritage. We are excited to be representing the ‘Original British Bottled Water’ and have ambitious plans to introduce Harrogate into many different channels.” Harrogate Spring is the No1 British premium spring water with a spa history dating back to 1571 and is the original British bottled water, being first bottled in 1740. Today the Harrogate range is presented in distinctive diamond patterned bottles, reflecting the premium brand as well as providing exceptional standout appearance.

James Cain said: “We have combined the heritage of Britain’s original spa with an award-winning design to create an authentic brand, which epitomises British charm and style. With England Cricket, Ascot Racecourse and Royal Ascot, we have achieved significant brand equity.

Investment in a new £8 million production facility has given us the capacity to grow the business further as we seek to expand into new home and export markets.”

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water