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GOING GREEN WITH RECYCLING MESSAGE
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HARROGATE WATER GOES FOR GOLD IN THE VITALITY HOCKEY WOMEN’S WORLD CUP
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FEMALE JOCKEY WHO BEAT CAREER-THREATENING INJURY JOINS HARROGATE WATER AS HYDRATION AMBASSADOR
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HARROGATE WATER JOINS PLASTIC DEBATE AT NUMBER 10
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LE MANS, HERE WE COME
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HARROGATE SPRING NUMBER ONE FOOD SERVICE CHOICE
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HARROGATE WATER TEAMS UP WITH KEEP BRITAIN TIDY
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HARROGATE WATER ANNOUNCES 24% GROWTH
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HOW TO TRANSFORM YOUR NEIGHBOURHOOD IN TEN MINUTES
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HARROGATE WATER ANNOUNCES MOVE TO RECYCLED PET PLASTIC
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ROLL UP, ROLL UP FOR THE INCREDIBLE SHRINKING BOTTLE VIDEO
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LEARNING WEBSITE CHALLENGES CHILDREN ON SUGARY DRINKS
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HARROGATE WATER IN PROUD PARTNERSHIP WITH 20TH CENTURY FOX TO CELEBRATE THE RELEASE OF MURDER ON THE ORIENT EXPRES
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HARROGATE WATER GOES FOR GOLD WITH ENGLAND HOCKEY IN THREE-YEAR SPONSORSHIP DEAL
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Honey Bees Buzzing for Harrogate in Bloom
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Two Appointments
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INCREDIBLE SHRINKING BOTTLE
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NEW BOTTLE DESIGN
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20% GROWTH AND SUBSTANTIAL NEW INVESTMENT
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Thirsty Planet bottled water hits £2m charity landmark
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GAME-CHANGING ‘ICONIC’ BOTTLE DESIGN
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HARROGATE CLEAN-UP BLITZ
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GREAT BRITISH SPRING CLEAN
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Keep Britain Tidy
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The perfect mixer for whisky
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GOLD WINNERS
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ASCOT ICE CHALLENGE
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GOLF’S EUROPEAN TOUR
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Harrogate Spring Water Under Starters Orders
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School cricket sponsorship
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ycc
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ycc
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40% Jobs Growth
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Three New Faces
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Thirst quencher for YCCC
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Drink Original Online
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Award winning bottle design
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Official Water of the British Masters
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OBE for Managing Director
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Impact handling refreshes forklift fleet
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Sales team strengthened
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Official supplier at ascot racecourse
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British Fashion Awards Sponsorship Deal
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Official water of england cricket
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Gold at Harrogate Flower Show
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Yorkshire County Cricket Club
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Water Brands Increases Exports
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New £6M Bottling
Line
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Aberfield Comms Appointed
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Officially the
‘A’ Team
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Water Brands &
The NHC
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We win Gold at BBI Awards
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From Russia
with love
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Hospitality & Tourism Awards
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ROLL UP, ROLL UP FOR THE INCREDIBLE SHRINKING BOTTLE VIDEO

Keep Britain Tidy and Harrogate Water have launched an online video aimed at encouraging more recycling of plastic water bottles when people are out and about.

An independent survey found that while 95 per cent of bottled water drinkers recycle at home, this figure falls by more than half when people are on the go.

The Incredible Shrinking Bottle video shows how easy it is to twist and crush a plastic water bottle so that it is small enough to take home for recycling instead of being discarded in a street bin. Once in the recycling system, plastic water bottles can be turned into a multitude of new, useful items.

Keep Britain Tidy chief executive Allison Ogden-Newton said: “The survey revealed that most bottled water consumers want to do the right thing and recycle, however the reality is that when people are away from home, most water bottles are discarded in bins destined for landfill or incineration, which is a terrible waste of a valuable resource

“There is one thing we can all do now to change things and that is to recycle. A plastic water bottle is one of the best examples of easily-recyclable packaging, with every part of the product 100 per cent recyclable, including cap and label and all can be disposed of together, opening the door to a multitude of new uses.”

Nicky Cain of Harrogate Water said: “We need a behavioural change and The Incredible Shrinking Bottle campaign that we are running with Keep Britain Tidy challenges consumers to ‘twist it, cap it, recycle it’, making bottles small enough to take home for kerbside recycling. So, the solution is in all our hands.”

Recycled plastic water bottles are remanufactured into a range of items including shoes, T-shirts, fleeces, shopping bags, outdoor furniture and plastic containers. It takes ten bottles of Harrogate Spring to make a T-shirt.

The independent survey commissioned by Keep Britain Tidy and Harrogate Water found that 90 per cent of bottled water consumers want to recycle more and say green issues are important to them; 95 per cent are likely to recycle at home but only 41 per cent are likely to recycle when out and about; 61 per cent are more likely to take rubbish home if it can be easily compacted and 70 per cent if it doesn’t make a mess, as is the case with bottled water.

The Incredible Shrinking Bottle video is available to view on You Tube https://www.youtube.com/watch?v=IuyqEwET_KU

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water