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LEARNING WEBSITE CHALLENGES CHILDREN ON SUGARY DRINKS
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HARROGATE WATER IN PROUD PARTNERSHIP WITH 20TH CENTURY FOX TO CELEBRATE THE RELEASE OF MURDER ON THE ORIENT EXPRES
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HARROGATE WATER GOES FOR GOLD WITH ENGLAND HOCKEY IN THREE-YEAR SPONSORSHIP DEAL
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Honey Bees Buzzing for Harrogate in Bloom
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Two Appointments
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INCREDIBLE SHRINKING BOTTLE
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NEW BOTTLE DESIGN
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20% GROWTH AND SUBSTANTIAL NEW INVESTMENT
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Thirsty Planet bottled water hits £2m charity landmark
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GAME-CHANGING ‘ICONIC’ BOTTLE DESIGN
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HARROGATE CLEAN-UP BLITZ
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GREAT BRITISH SPRING CLEAN
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Keep Britain Tidy
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The perfect mixer for whisky
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GOLD WINNERS
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ASCOT ICE CHALLENGE
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GOLF’S EUROPEAN TOUR
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Harrogate Spring Water Under Starters Orders
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School cricket sponsorship
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ycc
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ycc
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40% Jobs Growth
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Three New Faces
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Thirst quencher for YCCC
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Drink Original Online
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Award winning bottle design
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Official Water of the British Masters
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OBE for Managing Director
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Impact handling refreshes forklift fleet
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Sales team strengthened
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Official supplier at ascot racecourse
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British Fashion Awards Sponsorship Deal
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Official water of england cricket
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Gold at Harrogate Flower Show
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Yorkshire County Cricket Club
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Water Brands Increases Exports
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New £6M Bottling
Line
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Aberfield Comms Appointed
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Officially the
‘A’ Team
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Water Brands &
The NHC
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We win Gold at BBI Awards
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From Russia
with love
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Hospitality & Tourism Awards
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Primetime
Starring Role
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Dominates rivals
in Research
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Paloma takes Centre Stage
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Sponsoring
Curry Award
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Giving Local
Club a kick start
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Green Tourism
Awards
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Harrogate Water marketing manager Nicky Cain, centre, with Ian Thompson of Thompson Design Partners and DBA chief executive Deborah Dawton

HARROGATE WATER SPONSORS GREAT BRITISH SPRING CLEAN MARCH 3-5

Harrogate Spring has won an industry Oscar for its diamond bottle design described as a game changer for the brand and business. The coveted Gold Award was presented at the Design Business Association’s annual Design Effectiveness Awards, whose team of judges span iconic brands and businesses including Aston Martin, Warner Bros, Google and Reuters.

Harrogate managing director James Cain said: “The introduction of the diamond bottle was a key part of a brand strategy that proved a game-changer for our business. We’ve seen business growth of more than 40 per cent and export growth of more than 50 per cent.” The brand overhaul was carried out in collaboration with Thompson Brand Partners of Leeds. The aim from the start was to connect with Harrogate’s rich past as a spa town.

Ian Thompson of Thompson Brand Partners explains: “The design was greatly inspired by Harrogate’s spa heritage, particularly the designs and architecture of Harrogate’s Royal Baths and Royal Pump Room.

“The late Victorian love of Middle Eastern and Oriental decorative influences can be seen in these seminal buildings and served as the inspiration for the patterns on the labels and the diamond bottle itself.”

Marketing manager Nicky Cain said: “Harrogate’s first spa was discovered in 1571 and the water was first bottled in 1740, making it the original British bottled water. As a brand, we weren’t really connecting with this unique story effectively and we knew that the bottle design would be a key factor in projecting Harrogate’s brand identity.

“We wanted to create an iconic bottle shape - a bottle that feels as good as it looks. There were no overtly feminine shapes in bottled water at the time, so we gave the bottle an elegant waist. The diamond facets, inspired by The Royal Pump Room, resulted in what everybody now refers to as The Diamond Bottle. The lattice helped to make the bottle more robust while reducing the amount of plastic used.

“The refraction and sparkle from the diamonds also help to emphasise the fresh, mineral origin of the water, making it more appetising on-shelf.

“Throughout the process, the understanding and sympathetic interpretation of Thompson Brand Partners was key and the results are nothing short of outstanding.”

The design was carried out in conjunction with German company Krones, which provides the production technology at Harrogate Water’s state-of-the-art bottling plant.

The president and managing director of Warner Bros in the UK, Josh Berger, one of the competition’s judges, said: “The Design Effectiveness Award winners demonstrate how design can add value in any category, any business or public service – from radically improving customer experience to transforming the performance of a company, from saving costs to saving lives – there is a place for design at the heart of any organisation.”

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water