HARROGATE SPRING LIFTS FINANCIAL CLOUD OVER NORTH YORKSHIRE SCHOOLS’ CRICKET
Harrogate Spring Water, the official water of England Cricket and Yorkshire Cricket, has hit another boundary by supporting grassroots cricket across North Yorkshire and lifting a financial cloud over schools’ cricket.
Britain’s number one premium water brand has stepped in to sponsor the North Yorkshire Schools’ Cricket Association, ending a period of uncertainty in the association’s 50 year history. Withdrawal of public funding had left the association in a financial fix and needing urgent help to keep its grassroots network running.
A three-year sponsorship deal has given a new lease of life to the association, which has nurtured Yorkshire and England players such as Jonny Bairstow, Adam Lyth and Ryan Sidebottom.
Association Chairman Adrian Grayson said: “We used to be directly funded by North Yorkshire County Council but this ended two years ago and we faced a difficult future. We managed to keep things going last year but were facing severe financial hardship before Harrogate Spring stepped in with a generous three-year package.
“It is great news for the youngsters who put so much hard work and dedication into cricket, training throughout the winter in preparation for the season ahead.”
Nicky Cain, marketing manager of Harrogate Spring, said: “North Yorkshire has a long history of producing great cricketers who have gone on to play for Yorkshire and England. We are proud to be helping a new generation of cricketers who may one day be playing for their county and country.”
As well as being the official water of England Cricket and Yorkshire County Cricket Club, Harrogate Spring is also the official water of Ascot Racecourse and Royal Ascot.
The association has seven teams from under-nines to under-15s, which play in Yorkshire Festival matches against South Yorkshire, East Yorkshire, Kirklees and Wakefield, Bradford and Calderdale and Leeds Central. These matches act as trials for the Yorkshire Schools’ Cricket teams.
Further information Martin Crowson 07802 924325
Notes to editors Harrogate Spring Water is the UK’s Number One Premium British spring water. The first mineral spring was discovered in 1571 by Queen Elizabeth’s physician. In 1740 Harrogate continued its pioneering history of innovation in the water industry, becoming the first British bottled water.
Harrogate Spring’s award-winning still water is renowned for its perfectly balanced mineral content and clean, refreshing taste without chalkiness. A natural palate-cleanser, its neutral PH ensures no after-taste. Harrogate Spring’s sparkling water, voted ‘Best Sparkling Water in the World’ benefits from an optimum bicarbonate level and provides a subtly-sweet flavour; ideal for drinking on its own or as an accompaniment to food.
Harrogate Spring Water is the Official Water of England Cricket, Ascot and Royal Ascot, epitomising a sense of British style and originality.
Harrogate Spring Water has won a string of prestigious national and international awards for taste, as well as design and packaging; including Best Everyday Glass Product at the UK Packaging Awards and Gold at the highly regarded Roses Creative Awards and British Bottlers Institute Awards. Award-winning, iconic, Harrogate Spring Water is a true British Original.
Harrogate Spring Water is owned by Harrogate Water Brands, the company behind Thirsty Planet bottled water. Working together with the charity Pump Aid, Thirsty Planet helps provide clean and safe sources of water to disadvantaged parts of Africa. It has raised nearly £2 million for Pump Aid since 2007.