Full screen (Modern browsers only)
Visit page

News

News content subtitle

AWARD-WINNING DESIGN STRETCHES ACROSS MULTIPACKS
Read more ›
HARROGATE WATER GOES FOR GOLD WITH ENGLAND HOCKEY IN THREE-YEAR SPONSORSHIP DEAL
Read more ›
Honey Bees Buzzing for Harrogate in Bloom
Read more ›
Two Appointments
Read more ›
INCREDIBLE SHRINKING BOTTLE
Read more ›
NEW BOTTLE DESIGN
Read more ›
20% GROWTH AND SUBSTANTIAL NEW INVESTMENT
Read more ›
Thirsty Planet bottled water hits £2m charity landmark
Read more ›
GAME-CHANGING ‘ICONIC’ BOTTLE DESIGN
Read more ›
HARROGATE CLEAN-UP BLITZ
Read more ›
GREAT BRITISH SPRING CLEAN
Read more ›
Keep Britain Tidy
Read more ›
The perfect mixer for whisky
Read more ›
GOLD WINNERS
Read more ›
ASCOT ICE CHALLENGE
Read more ›
GOLF’S EUROPEAN TOUR
Read more ›
Harrogate Spring Water Under Starters Orders
Read more ›
School cricket sponsorship
Read more ›
ycc
Read more ›
ycc
Read more ›
40% Jobs Growth
Read more ›
Three New Faces
Read more ›
Thirst quencher for YCCC
Read more ›
Drink Original Online
Read more ›
Award winning bottle design
Read more ›
Official Water of the British Masters
Read more ›
OBE for Managing Director
Read more ›
Impact handling refreshes forklift fleet
Read more ›
Sales team strengthened
Read more ›
Official supplier at ascot racecourse
Read more ›
British Fashion Awards Sponsorship Deal
Read more ›
Official water of england cricket
Read more ›
Gold at Harrogate Flower Show
Read more ›
Yorkshire County Cricket Club
Read more ›
Water Brands Increases Exports
Read more ›
New £6M Bottling
Line
Read more ›
Aberfield Comms Appointed
Read more ›
Officially the
‘A’ Team
Read more ›
Water Brands &
The NHC
Read more ›
We win Gold at BBI Awards
Read more ›
From Russia
with love
Read more ›
Hospitality & Tourism Awards
Read more ›
Primetime
Starring Role
Read more ›
Dominates rivals
in Research
Read more ›
Paloma takes Centre Stage
Read more ›
Sponsoring
Curry Award
Read more ›
Giving Local
Club a kick start
Read more ›
Green Tourism
Awards
Read more ›

Harrogate Water managing director James Cain OBE

DRINKING POSITIVELY FOR WORLD WATER DAY

Thirsty Planet bottled water hits £2m charity landmark

The Harrogate company behind charity spring water brand Thirsty Planet has announced a major milestone after reaching £2 million raised for clean water projects, helping some of the world’s poorest communities.

Thirsty Planet was launched by Harrogate Water in 2007 to raise money for independent British charity Pump Aid. Every bottle sold provides a guaranteed donation towards clean water projects and improved sanitation in sub-Saharan Africa.

Making the announcement to celebrate World Water Day March 22, Harrogate Water managing director James Cain OBE said: “We launched Thirsty Planet to give something back and are delighted to have passed the £2 million mark. It’s been an incredible journey with a fabulous charity that works tirelessly to provide something that we take for granted in this country, clean drinking water.

“The journey continues, as we have refreshed the Thirsty Planet brand for 2017 and introduced the strapline: The Power of Positive Drinking, emphasising the brand’s positive positioning and inspiring consumers to think positively, drink positively and make a positive difference.”

World Water Day is a UN-backed campaign to tackle water inequality. Today, there are more than 663 million people living without a safe water supply and having to cope with the health impacts of using contaminated water.

In 2015, James Cain was made an OBE for his charitable work with Thirsty Planet.

Thirsty Planet has improved the lives of more than 1.3 million people by funding 9,500 elephant pumps, which are community-owned, simple and reliable, providing villages with a clean water supply. The first pump installed by Pump Aid is still working after 20 years.

Pump Aid works alongside rural communities, helping them to build and maintain pumps using locally-available materials. Unsafe water is the biggest killer of children in Africa, claiming 4,000 young lives a day.

Thirsty Planet marketing manager Nicky Cain said: “The charitable water sector has grown since Thirsty Planet was launched in 2007, yet Thirsty Planet remains the only charity water brand which is actually sourced and bottled by the brand-owner, ensuring quality and availability.

“We give a guaranteed donation with every product sold, which means that shoppers know that they contribute with every purchase. This transparency also provides much greater certainty to Pump Aid. It’s the only model that allows the charity to plan a cost-effective delivery programme.”

The brand refresh is being supported with an integrated digital marketing strategy, including a new consumer-focused, interactive website www.positivedrinking.org

Branded Cap

The bespoke Harrogate Spring caps feature the brand's Royal Pump Room icon, ensuring the product is instantly recognisable as well as further enhancing the authenticity and premium appeal.

The Diamond Bottle

This striking design has been implemented throughout the Harrogate Spring family, across both PET and glass. Inspired by the classic architecture of Harrogate, the bottle’s diamonds disperse light to create an eye-catching, sparkling effect; guaranteeing stand out. The rigid diamond lattice provides exceptional strength as well as beauty.

The Iconic Label

Harrogate’s instantly recognisable colour palette of black, white and silver, introduces classic typography from Harrogate’s elegant heyday and combines subtle Far Eastern background patterns, inspired by the town's illustrious past.
The lineage along with an image of the Royal Pump Room are now also celebrated on pack.

Bottle - 500ml Harrogate Spring Water